Great solar marketing idea from All Energy Solar: Beer

To welcome the sunny summer season, Minnesota solar installer All Energy Solar is bringing back a great solar marketing / education event series: the Suds and Solar Power Hour. These evening events are opportunities for folks in the community to learn about solar energy and have a discussion about its benefits while enjoying a beer or two at a local brewery.

"Everyone here is looking forward to bringing back Suds and Solar. We used to hold these events regularly, but stopped for a few years due to COVID restrictions," said Ryan Buege, Vice President of Sales and Marketing for All Energy Solar. "Now with life more or less back to normal and summer just around the corner, it's a great time to grab a beverage – alcoholic or non – while you learn about how solar can benefit your property."

Suds and Solar gives Minnesotans the space to talk through questions they might have about solar in a relaxed, low-pressure environment with a beverage from a favorite brewpub.

Suds and Solar Power Hours take place on a variety of dates at several breweries across the Twin Cities Metro Area. At each event, an All Energy Solar professional will provide information on topics ranging from the basics of solar photovoltaic (PV) systems, to what local incentives might be available, the Federal Solar Investment Tax Credit, and more. There is also time for questions that might arise.

"Not many people are aware of the 30 percent tax credit for solar, or that many utility providers and a number of Minnesota communities have special incentives to help them install solar on their property," said Ryan. "Suds and Solar is an opportunity for us to hopefully share with people that solar could be more affordable than they expected."

The open house-style events are scheduled throughout the summer months. While events take place in different locations over the course of the season, the information shared will be essentially the same, so prospective attendees can choose the date that works best with their schedule.

The first Suds and Solar event took place June 5 at Utepils Brewing in Minneapolis. Additional Suds and Solar Power Hour brewery hosts include Arbeiter Brewing, Lakes & Legends Brewing Company, and Venn Brewing, with more dates and locations to come.

As noted in this episode of The Buzz with Sarah Kim, VP of marketing at Aurora Solar, solar customer education (and general community building) is super important in today's solar market.

Our most popular series include:Power Forward! | A collaboration with BayWa r.e. to discuss higher level industry topics.The Buzz | Where we give our 2 cents per kWh on the residential solar market.The Pitch | Discussions with solar manufacturers about their new technology and ideas.

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